Let's face it, many businesses cringe when they think of dealing with banks when they are looking to set up merchant credit card accounts. The truth is that in order to be in business in this day and age as a merchant, you must be prepared to accept and process credit cards. Most especially if you do business over the Internet. If you are not prepared to offer a full array of credit card acceptance options, I'm afraid you will soon be out of business. The downside to accepting credit cards is that the merchant is at risk for not only the amount that has been charged, but a charge back fee as well.
The banks will take the disputed charge along with a chargeback fee directly from the merchants account and if the merchant does not have sufficient funds that have already cleared from paying their own bills, they will be hit with yet another charge which is known as an overdraft charge. It can become a vicious cycle. There are now more than a few banks that recognize that these charge backs are not always the fault of the merchant, and that indeed, most merchants are honest with their credit card dealings. I regret having to say that there is so much credit card fraud out there today, and because the merchant is always liable, you must take active steps to protect yourself and your business.
Tip! Withdraw cash from your account to spend and leave the credit cards at home. You will have a more realistic feel for what you are spending.
First of all, you must be careful to verify to the very best of your ability that the name, address and cvv number verification are all in good order. The business owner, or merchant, must be careful to verify the IP address of each and every transaction to make sure that it is within the approximate location of the cardholder. A red flag should go up if a person who lives in Des Moines, Iowa is suddenly making a charge in Boca Raton, Florida. This is your livelihood so the exercise of due diligence and caution are always of paramount importance.
Tip! Know the Annual Membership Fee. Airline credit cards are different than most credit cards as they carry an annual fee.
Do not fall into the habit of becoming apathetic because as quickly as money is credited to your merchant account it can be taken away due to the charge backs that we discussed earlier. Now there are organizations who are working to try to change the banking and processing rules and regulations so that businesses that are both small and large will have some more protection against credit card fraud.
Tip! Compare credit cards to be sure you're getting the best credit card deal for you.
The time to begin protecting yourself and your business is right now. You need only pick up the newspaper, or read a news report, to know that the risk is very real and always present. Reports state that there are over 40 million credit cards in the hands of thieves and criminals who have no compunction about using these credit cards for any nefarious activities that they can dream up. That is why I have written this article. It is most certainly not my intention to scare anyone. I simply want to remind you of the dangers and risks associated with processing credit cards for your business.
Morgan Hamilton offers expert advice and great tips regarding all aspects concerning Credit Cards. Get the information you are seeking now by visiting http://www.Find-Cards-Now.com
Monday, December 3, 2007
Tips for Businesses that Accept Credit Cards
Posted by
Admin
at
9:39 PM
0
comments
Hidden Tips to Boost Your Client Base By Accepting Credit Cards
Here is a method you should pay attention to for your online company… accept credit cards. Whether you're promoting digital goods or physical goods through online routes, your business should be able to accept credit cards to make sure the widest customer base that is feasible. The magnitude of the ability to accept credit cards cannot be denied. Being capable of accepting credit cards makes your internet business more available to a larger number of prospective clients and customers.
You'll Gain Massive Benefits If Your Internet Business Accepts Credit Cards
Credit cards have been tagged as ‘plastic money' since they have become acknowledged as a fine substitute to real cash. Many people favor real world businsses who accept credit cards. They would prefer to shop in stores that accept credit cards above those that don't accept credit cards.
Tip! Bank Sponsored Vs. Airline Sponsored Credit Cards.
A similar rule applies in online dealings. People seek out eCommerce sites that accept credit cards, predominantly those that accept credit cards which they own. You can accommodate these people by crafting your online business to accept credit cards; you'd easily be able to boost the quantity of prospective clients you could gain.
In addition, by constructing an online venture that could accept credit cards, you will be able to take payments in a more suitable and secure manner. If your internet business would accept credit cards from paying clients, you'd be enabling them to buy more of your products easier.
Tip! Know the Interest Rate. Airline credit cards traditionally charge higher interest rates to cover the expenses of the elevated benefits.
Defeating a Significant Barrier By Accepting Credit Cards Online
Unfortunate to say, however, that there are quite a lot of people who are scared of online business transactions, even if your business would accept credit cards. There have been stories of so many scams and deceitful transactions Online, and genuine businesses which accept credit cards are the ones that have to endure such shame.
To facilitate and curtail the wave of this fear, businesses that accept credit cards should ensure the following things:
• Businesses that accept credit cards should ensure that its payment processing page is embedded with Secure Socket Layers (SSL) of at least 128 bit.
Tip! Rewards program: Some credit cards offer very attractive rewards program. These are the points you earn for spending on your credit card.
• Those that accept credit cards should also guarantee that such SSL encryption is displayed on the bottom right side of the user's browser window, in the shape of a padlock icon.
• Also if you accept credit cards you should establish a reactive customer support system that can and will respond to the requests of your clients.
By setting up your internet business to accept credit cards you can only increase your customer base and improve your earnings for years to come.
Tip! Cut up all credit cards but one. If you can't use it, you can't run up more debt.
For more information on how to Accept Credit Cards and increase your profits using a merchant account visit: Free Merchant Account Articles
Posted by
Admin
at
9:38 PM
0
comments